For over a decade, we built apps for the world's biggest brands, including...
Insights
Common factors that kill your team's velocity
Over thousands of hours delivering world class mobile solutions for global brands we have seen many common reasons that prevent teams from becoming high performers.
iOS & Android aren’t shipping as one product
When platforms aren’t synchronised, features land at different times with different behaviours. That creates rework, messy launches, and constant “when will Android match iOS?” firefighting.
Technical debt becomes a tax
Weak automation, brittle code, and poor environments make every feature take 2–3× longer than it should.
Dependency bottlenecks everywhere
Mobile relies on APIs, designs, approvals, and third parties. If dependencies aren’t tracked and unblocked, progress stalls.
Technical standards are missing
When coding conventions, patterns, and module boundaries aren’t defined, every feature is built differently—reviews slow down, bugs rise, and delivery becomes unpredictable.
Designers ignore platform standards
When designs ignore iOS/Android conventions, every screen becomes a custom build. That increases dev effort, creates inconsistencies, and turns simple changes into rework.
Failing testing strategy
When tests aren’t built into the workflow, every change depends on manual checking. Regressions increase, confidence drops, and releases get delayed “just to be safe.”